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Launch Campaign Case Study

OMR Residential Launch — 2.5× Qualified Site Visit Bookings

How a multi-tower apartment builder along Old Mahabalipuram Road (OMR) filled launch inventory in under 60 days.

2.5×

Increase in Site Visits

60 Days

Launch Inventory Sell-Out

100%

Lead Qualification Tracking

The Background

OMR IT Corridor Apartment Launch

A builder launching a 120-unit residential apartment project on OMR (near Perungudi / Sholinganallur) needed to capture tech professionals during a tight 60-day launch window. The existing website had no interactive floor plan tools, resulting in low inquiry quality.

The Strategy

Interactive Showcase & Paid Intent

AS Enterprises deployed a dedicated project showcase website featuring interactive 2 BHK & 3 BHK floor plan viewers, virtual walkthroughs, and Google Search Ads targeting high-income IT employees searching for OMR apartments.

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